Craig Brady is a founder of Talisman Technologies and former Pepsi-Cola Systems Development Manager. During his career, he has been a leader in database management and data warehousing and is known for his ability to use database technologies to streamline business processes, reduce costs, and provide new ways of transforming data into information for use by personnel at all levels of an organization.

As a principal at Talisman Technologies, Inc., Craig completed assignments for Barnes and Noble (BN.com), including the development of an overall physical architecture for the company’s Data Warehouse/e-Customer Resource Management initiative. In addition to his architecture responsibilities he was the Database Administrator and managed all Development, QA, and Production for an Oracle 8i and a Sun ES10000 "Starfire" Enterprise Server implementation, as well as all backup and recovery procedures. Craig also completed data modeling, large scale data warehousing, database administration, training, B2B enterprise architecture design, and best practices implementations for organizations such as The Association for Computing Machinery, and Boehringer-Ingelheim Pharmaceuticals while with Talisman. He recently represented North American concerns as a member of a high-level international data warehousing standards committee.

While with Reckitt & Colman, a consumer products company, Craig led the development of a Consumer Response strategy for North America, converted the Sales and Marketing systems to a client/server architecture, and developed a long range data warehousing plan. With Eastman Kodak he was responsible for introducing client/server technology during a major downsizing exercise. Prior to Kodak, Craig held several positions with the Pepsi-Cola Company, including the management of a 50-person development team that developed sales, marketing, and finance systems for 400 locations throughout the US.